A six-weeks' track specially designed for you to learn how business is being done and innovated in Europe. The learning approach consists of a blend of applied-theoretical approaches, case studies, real-life examples, excursions and a competition-like business simulation.
Please read the summary below but also the individual course descriptions to gather insight into what your 6 weeks will look like!
The price shown applies to current students or recent graduates. The price that applies to non-students (professionals) is 3,625 Euros.
The first two weeks will focus on the value of knowledge, innovation and entrepreneurship in European business and will familiarise students with the interplay between science and technology and the commercialisation of knowledge and design. You will explore innovation challenges faced by European companies, gain insights into how governments and business cultures in the European Union influence innovation, and discover the traits of innovative ventures and people.
During the second part of the track, we would like to welcome you to our innovation lab! Together with a group of fellow students, you will discover the ins and outs of design thinking, the importance of user-experience and co-creation, and experience first-hand how to innovatsocially-relevant products and services by getting out the door. Our client will provide your team with an assignment, give input and help evaluate your group’s performance. Of course, you won’t have to face this challenge alone; besides the support of your team members, you will receive intensive coaching from skilled work-field professionals.
The next week will focus on the role of leadership in supporting innovative behaviour and performance happiness. Together with other students, you will discover the key variables of leadership and how leaders can support innovative behaviour, learn how workplace happiness can lead to improved organisational performance, and apply newly found insights by working together with local companies and helping them innovate.
The sixth and last week will teach you how to plan, implement and evaluate an international marketing strategy within a realistic simulated environment. Together with the other participants, you will work as a manager in a small decision-making unit of a manufacturer within a competitive industry. Your goal is to improve your firm's long-term financial performance. Your team's performance will be evaluated via a multi-factor, balanced scorecard evaluation system that includes financial, operational, and customer-facing performance metrics. Will you be in the winning team at the end of the week?
A few key elements of this course are:
- new business models;
- corporate social responsibility;
- sustainable innovation;
- trends & Scenario planning
- Design Thinking;
- field trips;
- practical and applied approaches;
- business game simulations;
- the role of science & technology.
The courses part of this track are the following:
Bart Toering MSc; Bas Delmee, MSc; Jens Gijbels MBI; Kim van Veldhuijzen, MSc Sandra Hendricks MSc; LeeWee Chew, MBA
This course is open to all bachelor and master students in the field of business studies and all students who have a background or an interest in innovation within a business setting.
Students are expected to have a good command of English.
Aim of the course
This track aims to provide students with fundamentals, best-practices and experience in innovation within European business. The specific learning outcomes of the programme are:
- Understand what the drivers of innovation are;
- Explore business models of successful (socially-relevant) innovation
- Perform and understand the fundamentals of trend analysis and scenario-planning;
- Have a broad knowledge of the challenges of innovation within Europe;
- Use design thinking to innovate and design services;
- Understand the importance of co-creation and focusing on the user perspective;
- Have insight into the relationship between innovation, leadership, workplace happiness and performance;
- Understand how you as a leader could enable other people and organisations to innovate;
- Gain insight into your own strengths and weaknesses in the field of vision making, analysis, planning, budgetting, coordinating and cooperating in an international team and in strategic (marketing) management in particular.
This track requires students to be motivated and able to keep up with a study load of more or less 40 hours per week. This includes lectures, group assignments, field trips and self-study.
The housing fee includes 50 Euros for the USS sleeping bag and pillow which you can take home (small and light package) after the course. If you do not want to buy the USS sleeping bag, please notify us and we will give you a discount of 50 Euros on the housing fee -- in that case, do not forget to bring your own bed linen and pillow! In all cases, do bring your own towels, please.