Course
Global Management Simulation
Strategic Marketing, Management and Finance
€699
Specifications
Description
This course has a very practical approach to strategic (marketing) management, which includes financial analysis and planning. The course is built around a Management Simulation (management game).
Plan, implement and evaluate an international brand marketing strategy within a realistic simulated environment. In this course, participants work as a marketer in a small decision-making unit of a manufacturer within a competitive industry as part of a Management Simulation game. Your goal is to improve your firm's long-term financial performance. The performance of your team will be evaluated via a multi-factor, balanced scorecard evaluation system that includes financial, operational, and customer-facing performance metrics. Will you be in the winning team at the end of the week?
More and more organisations, both for-profit and not-for-profit, realise that they must offer their customers a unique value if they want to be and remain successful. This requires an organisation to make choices. What value does the organisation want to provide and what value is the organisation able to provide? This also implies the exclusion of activities. Strategic management and marketing deal with the selection process involved.
You will work as a marketer in a small decision-making unit of a manufacturer within a competitive industry in a simulated environment (management game). Participants are faced with planning, implementation and evaluation processes, involving ongoing marketing, competitive and financial analysis, as well as coordination of marketing programmes and operations capabilities (capacity and inventory management, sales forecasting and so on). These efforts lead to the development of marketing strategies which are implemented within short-term and long-term marketing plans.
Your team manages a firm in the set-top industry and will compete with other teams in the group. Your goal is to improve your firm's long-term financial performance. Your team's performance will be evaluated via a multi-factor, balanced scorecard evaluation system that includes financial, operational, and customer-facing performance metrics. Will you be in the winning team at the end of the week?
NB: This course is also part of the 5 weeks' track Innovation in European Business and the 6 weeks' track Innovation in European Business XXL .
What previous participants (summer 2024) say about this course
"It was the first time I could join such an international classroom; very rich through the participants, not only through the teaching."
We were challenged on more/broader aspects than just sales/marketing planning; I enjoyed it, and also working as a team, and those other assignments - besides the game - that were included.
Day to Day Documents
Lecturers
Bart Toering, MSc
Target audience
This course is an interesting challenge for students in bachelor programmes on Business Administration, Marketing, and Finance, and is also open to bachelor and master students in other fields, as long as you have some background or interest in business.
A good command of English is necessary! Given the interactive nature of teaching, students must have the capabilities to actively contribute in class and communicate (understand and speak) in English well, ideally min level B2.
Aim of the course
This course aims to provide you with the opportunity to put your decision-making competences to the test, in an international, and sometimes hectic environment.
At the end of the course you have gained an insight into your own strengths and weaknesses in the field of vision making, analysis, planning, budgeting, coordinating and cooperating in an international team and in strategic (marketing) management in particular.
Study load
50 hours of lectures/field excursions + assignments (self-study), flanking the management simulation game.
Please note: You must attend all learning activities (e.g. workshops, fieldwork) to be able to receive the Certificate of Participation and/or the credits for this course, unless absence is officially approved by the teachers and the coordinator of the Utrecht Summer School.
Costs
- Course fee: €699.00
- Included: Course + course materials
- Housing fee: €200
- Housing provider: Utrecht Summer School
The course fee presented applies to all students currently enrolled in a bachelor, master or PhD programme and to 'Fresh Alumni'.
If this applies to you and you therefore believe that you are eligible for this fee, please mention this in your motivation when applying for this course.
If you are NOTcurrently enrolled in a bachelor, master or PhD programme or not a 'Fresh Alumni' , a professional fee of € 874 is applicable, and will be invoiced and visible for you in your account once you are accepted to the course. Please note: if you do not provide proof that you are currently enrolled in a bachelor, master or PhD programme or that you are a Fresh Alumni', we will charge the ‘professional (higher) fee!
Lunch options
During the summer, food courts and food trucks on the campus are closed. The supermarket and restaurant are open, and in our dormitories there is a kitchen and fridge for home-made lunch. Besides we offer a 5 Days’ Sandwich Lunch package that you can collect at the restaurant on Utrecht Science Park everyday in the lunchbreak.
You can add this 5 Days’ Lunch package as a separate product once you are fully enrolled to the course. The price for the package is 60 Euros per week and can be ordered until two weeks prior to the start of your course.
Additional information
The housing costs do not include a Utrecht Summer School sleeping bag and travel pillow (which you can take home after the course). Please note that the Sleeping bag is to be chosen as a separate product on the invoice (€50).
If you wish not to buy the Summerschool Sleeping bag and travel pillow and rather bring your own bedding (sleeping bag and pillow), do not forget to bring your own sleeping bag and pillow! In all cases, do bring your own towels, please.