The Essence of Business Models & International Business - Track

Including a Study Trip to Italy (combined 4 weeks' track)

A four-week track especially designed for you to learn how business is being done in Europe.

This course is closed and you can't apply anymore. Please check our other courses.


Course Level
ECTS credits
Course location(s)
Utrecht, The Netherlands


The learning approach consists of a blend of applied-theoretical approaches, case studies, real-life examples, excursions, a study trip to Italy (Milan) and a five day's immersion towards mastering the 21st century skills for global citizenship for personal and professional growth.

Please read the summary below and also the individual course descriptions to gather insight into what these life-changing four weeks will look like!

The price shown is applicable to current students and recent graduates. The full price that applies to non-students is € 3,499.

The first two weeks of this track focus on the various innovation challenges faced by European companies: how governments and business (cultures) in the European Union (EU) influence innovation, and which traits characterise innovative ventures and people. You will learn the fundamentals of how to perform a trend analysis, scenario planning, and form ideas about innovative business models. By organising a variety of site visits, we will help you obtain a good grasp of the various ways in which companies tackle these challenges and are able to innovate.

For the second part of this track we will take you to Milano in Italy. This week will build upon the first two weeks. While in the first two weeks the focus will be on production, logistics and inbound aspects, the week in Italy will 'close' the exploration of business models. In Italy the focus will be on the branding, designing an go to the market strategy. During this week in Italy you will explore Innovation from the point of view of the Branding and the Customer Experience. To reach this aim we will use the great opportunities given by the Italian lifestyle in the most innovative, very international and, at the same time, typical Italian city of Milan. During the first two weeks, you will pay attention to business models and financing models and the complete supply chain from the perspective of innovation and entrepreneurship in European Business. While these first two weeks the focus will be on production, logistics and inbound aspects, the Italian add-on will focus on the market-proposition, and will so 'close' the exploration of  business modelling. The programme entails: lectures, workshops, excursions, experiential visits and groupwork.

The last week is all about yourself and personal-professional development. Everyday will be dedicated to two different so-called 21st century skills that no professional can do without. The so-called 21st century skills are considered the most important skills to succeed in today's workplace, since they can be universally applied to enhance ways of thinking, learning, working and living in the world. These are: communicative, social-cultural, collaboration, self-regulation, critical thinking, problem-solving, entrepreneurial and creativity skills. In this highly interactive week, discovering, experiencing, and sharing are the key activities. On day 1 and 2, you will be introduced to the Four-Mode Perspective. This universal principle entails that every challenge can be met, and that every message can be brought in four different ways. Your skillfulness and effectivity in communicating with others will quadruple overnight! On days 3, 4 and 5 you will submerge yourself into eight other 21st century skills: Collaboration, socio-cultural awareness, self-regulation, critical thinking, media literacy, creativity, problem-solving skills and entrepreneurship. All in a global perspective, and broadening your scope as a global citizen. Every exercise in the course is practical, fun to do ,and highly educational. The course is a once-in-a-lifetime experience, bringing you insights and new capabilities that will be beneficial to you for the rest of your life! Your discoveries and learning won’t end this week. We will invite you and your fellow students to form a Circle of Understanding, and each of you will be offered 25 real-life challenges over a period of 100 more days to further grow both personally and professionally

A few key elements of this course are:

  • New business models;
  • Corporate social responsibility;
  • Brand experience & Customer experience;
  • Creative approaches to brand identity;
  • Field trips;
  • Practical and applied approaches;
  • Training your communicative, social-cultural, collaboration, self-regulation, critical thinking, problem-solving, entrepreneurial and creativity skills;
  • Mastering Global Citizenship

The following courses are part of this track:

- Innovation and Entrepreneurship in Europe: Business Models and Financing Models (B27)

- Add-on Field Trip to Italy-Milano (B46)

Boost your 21st Century Skills - Master Global Citizenship (B50)

Day to Day Documents

B27 Day-today Innovation and Entrepeneurship 2024.pdf

B46 Day-to-day programme Fieldtrip to Italy-Milano 2024.pdf

B50 Day-to-day Boost your 21 Century Skills (1).pdf


Bart Toering MSc, Alesandro Siviero PHd, Ewald Theunisse

Target audience

Students in bachelor/undergraduate studies and anyone interested in getting insight in how business in Europe works.

A sufficient English language proficiency level is required (at least B1).

Aim of the course

  • Analyse and understand mega trends
  • Plan a Scenario for an idea
  • Engage in Idea generation
  • Deconstruct Supply Chains
  • Construct a sustainable Supply chain
  • Gain awareness on Dutch clusters, for example the agribusiness
  • Gain an understanding of innovation models and business models
  • Understand the role of Branding, brand experience & customer experience
  • Explicitly train and strengthen your communicative, social-cultural, collaboration, self-regulation, critical thinking, problem-solving, entrepreneurial and creativity skills
  • Increase Mastering Global Citizenship 


Study load

Approximately 110 ours of  lectures, workshops, excursions, assignments, (including self-study).


  • Price €2699.00
  • Fee covers Course + course materials
  • Housing fee: €800
  • Housing provider: Utrecht Summer School

Additional information

The fee also includes:

- Travel from Utrecht to Milan (Italy) and vice versa (return to Utrecht is on Friday after class)

- Bed & Breakfast in Milan

Fee for students is 2699. Fee for professionals is €3374.

The housing fee refers to the cost of housing in Utrecht only - B&B in Milan is included in the course fee. 

The housing costs do not include a Utrecht Summer School sleeping bag. This is a separate product on the invoice. If you wish to bring your own bedding, please deselect or remove the sleeping bag from your order. In that case, do not forget to bring your own bed linen and pillow! In all cases, do bring your own towels, please.