This course will take you to Milano in Italy, and can only be booked in combination with the course Innovation and Entrepreneurship in Europe: Business Models and Financing Models (B27).
During this week in Italy you will explore Innovation from the point of view of the Branding and the Customer Experience. To reach this aim we will use the great opportunities given by the Italian lifestyle in the most innovative, very international and, at the same time, typical Italian city of Milan.
This week in Italy you will focus on new business models and high-end industry in (fashion and life-style) design and branding
During the pre-course (B27) you will pay attention to business models and financing models and the complete supply chain from the perspective of innovation and entrepreneurship in European Business. While these first two weeks the focus will be on production, logistics and inbound aspects, the Italian add-on will focus on the market-proposition, and will so 'close' the exploration of business modelling.
The programme entails: lectures, workshops, excursions, experiential visits and groupwork.
If you decide to do all the three 3 weeks of Innovation and Entrepreneurship in European Business, you will have a complete overview and learning experiences about ideation, development, production and go to the market strategy.
Bart Toering MSc, Alessandro Siviero PhD
This course is an interesting challenge for students in Business Studies, and is also open to Bachelor and Master students from other fields. The main requirement is that students have either some background or an interest in innovation, trends and issues in the EU. A good command of English is necessary.
This course is only open to students who also register for Innovation and Entrepreneurship in Europe: Business Models and Financing Models (B27).
Aim of the course
During this week you will learn about:
-Trends & Innovation;
-"Made in Italy"
-Innovation & Production;
-The role of Brand Experience & Customer Experience;
Approx. 50 hrs. (including lectures, work shops, excusrions, assignments, self-study)
Attendance to the visits, lectures and above all the final presentations on Friday are mandatory to receive the certificate of participation and gain credits.
The fee does also include:
1. Travel from Utrecht to Milan (Italy) and vice versa (return to Utrecht will be after class on Friday afternoon);
2. Bed & Breakfast in Milan
Bed & Breakfast in Milan is included in the course fee