Course by tag

Doing Business in Europe (extended)

This track offers three different yet complementing approaches to the world of business from a European perspective. First, you will be introduced to the European Union and its historical, social and economic developments. Next, we will widen our view and look at the European Union as a business network. A visit to Milan, fashion capital of Europe, is included. Lastly, you will obtain hands-on practice in running a company; using your knowledge of the past weeks. In the end, you will have gained multiple new insights into the practice of doing business in Europe!

Global Management: Strategic Marketing, Management and Finance

Plan, implement and evaluate an international brand marketing strategy within a realistic simulated environment. In this course, participants work as a marketer in a small decision-making unit of a manufacturer within a competitive industry. Your goal is to improve your firm's long-term financial performance. The performance of your team will be evaluated via a multi-factor, balanced scorecard evaluation system that includes financial, operational, and customer-facing performance metrics. Will you be in the winning team at the end of the week?