Course by tag

Innovation is key for companies to adapt to a rapidly changing business environment and is arguably the most important factor for long-term organisational success. During this track we will introduce you to the drivers and challenges of innovation in Europe and how people and organisations handle these. You will gain experience, insights and in-depth knowledge of innovation in Europe. We will look at different perspectives of innovation, on an individual level as well as on an organisational level, for you to explore innovative supportive features of leaders, organisations and processes.

This three-week course will focus on Europe as a place to do business. You will explore the challenges faced by European companies, the solutions they find, and gain insight on how business cultures in the European Union influence the decision-making processes. The focus is on new business models, corporate social responsibility, sustainable innovation, and creative approaches to brand identity – all strategies used by European companies to prepare for the future.

In this course you will discover the key variables of leadership, their relation to innovation and how they stimulate workplace happiness and increased performance. Supported by a mix of lectures, working on a group assignment and a company visit, students will work together and analyse relevant factors for an innovation supportive working environment. During the course students will apply these insights outside the classroom and will work together with real-life companies in the Utrecht area. Within this course you will be coached in small teams. The teams will be as varied as possible to provide a rich experience for the participants.

We see an increase in the need for socially relevant innovation; to boost our networks, activate our communities, and contribute to a healthier society. We invite you to join our ‘learning-by-doing’ lab, focused on getting things done for a project that matters. We will aim to change the way you look at the world; more opportunity-oriented and less problem-focused. Enter Design Thinking; a creative, holistic, multidisciplinary approach based on strong fundamentals where co-creation takes central stage. To achieve this, we've set-up the innovation lab.