This course is canceled.
Find out and learn all about the current European business environment through a range of up-to-date real case studies, which we will link to the fundamental theories and concepts of how business is done in Europe. This three-week course will focus on Europe as a place to do business. You will explore the challenges faced by European companies, the solutions they find, and gain insight on how business cultures in the European Union influence the decision-making processes. The focus is on new business models, corporate social responsibility, sustainable innovation, and creative approaches to brand identity – all strategies used by European companies to prepare for the future. This course combines a theoretical and practical approach. Interactive lectures, group assignments, company visits in the Netherlands, an excursion to Brussels and a study trip to Milan (Italy) will help you to shape your views on what works and what doesn’t it European Business Network, Ecosystem and Industry.