On this page you can find all the courses and tracks offered by the Utrecht Summer School. Detailed information is published on all individual course pages.
1 course(s) found
Plan, implement and evaluate an international brand marketing strategy within a realistic simulated environment. In this course, participants work as a marketer in a small decision-making unit of a manufacturer within a competitive industry. Your goal is to improve your firm's long-term financial performance. The performance of your team will be evaluated via a multi-factor, balanced scorecard evaluation system that includes financial,…