Eye Tracking Research Toolbox

Description

Eye tracking is a powerful method to study the human mind and behaviour.

The course is divided into two components: (1) a conceptual framework to help you make better decisions when planning and executing a study, allowing you to turn eye tracking data into valuable insights; (2) a practical introduction to the challenges and trade-offs you will encounter during a study, helping you to establish a set of "good practices" that you can easily transfer to your research.

Key concepts in this eye-tracking course are:

• Choosing your eye tracker: eye-tracking glasses or screen-based eye trackers?
• The ideal eye-tracking experiment and the importance of piloting
• Designing your study: the data-quality and data-analysis perspectives
• Working with Areas of Interest
• Eye tracking with difficult participants
• Reading and reporting eye-tracking data

In covering these concepts during the course, the focus will be on the trade-offs, not the "right" answer. Usually, in eye-tracking research, absolute right answers do not exist. In this course, we will stress that context (e.g. which participant group are you measuring? what question are you trying to answer? where is the research conducted?) is important for the implementation of eye tracking.

Lecturers

Dr. Ignace Hooge

Ignace Hooge (1966) studied physics and received his PhD in 1996. He has been doing eye tracking since 1992 and used many different eye tracking techniques (coils, video, mobile). Currently, he is an associate professor in experimental psychology at Utrecht University. Besides science and teaching he worked in commercial marketing research and tested many billboards and advertisements with eye tracking. His research interests range from eye tracking methodology (mainly data analysis), visual perception, attention, and visual search to applied psychology. Currently he is involved in research concerning food choice, packaging, infants and fundamental eye-tracker issues. Ignace was awarded the teacher of the university award in 2015.

For publications see: https://scholar.google.nl/citations?user=uSRpKW4AAAAJ

Dr. Roy Hessels

Roy Hessels (1990) studied psychology and is currently an assistant professor in experimental psychology at Utrecht University. His main research interests are eye movements and the role they play in interaction with others and the world. In his research, Roy uses wearable eye trackers and dual eye-tracking setups, and his participants range from infants to adults. More broadly, Roy conducts research on human interaction, visual perception, and eye-tracking methodology. Next to his research, Roy teaches psychology students how to set up experiments and analyse data, and was awarded multiple teaching awards of the Psychology department.

For publications see: https://scholar.google.nl/citations?hl=nl&user=u1A7Z34AAAAJ

Target audience

Individuals who are (one of) the first in their group, company, or research field to use eye tracking. Previous attendees have come from:

• Academia (PhD-students, postdocs, professors from e.g. psychology, biology, medicine, computer science)
• Commercial institutions (e.g. marketing research, usability, decision making)
• Non-commercial institutions (e.g. hospitals, air traffic control, army)

Note that this is not an exhaustive list and attendees from different fields are very welcome as well.

Aim of the course

To let you make better decisions to optimize your eye-tracking study.

Study load

24 hours (three days). An average day will consist of both lectures and hands-on sessions.

Tags

• eye-tracking