Innovation is key for companies to adapt to a rapidly changing business environment, and is arguably the most important factor for long-term organizational success. During this track we will introduce you to the drivers and challenges of innovation in Europe, and provide you with in-depth knowledge, insights and experiences. We will look at different perspectives of innovation, on an individual level as well as on an organizational level. We strongly believe in learning by doing, and value making our courses as practical and hands-on as possible, providing you with an optimal learning experience.
The first two weeks focus on the various innovation challenges faced by European companies, how governments and business cultures in the European Union (EU) influence innovation, and what traits characterize innovative ventures and people. You will learn the fundamentals of how to perform a trend analysis, scenario planning, and form ideas about innovative business models. By organizing a variety of site visits, we will help you get a good grasp of the various ways companies tackle these challenges and are able to innovate.
During the second part of the track, we would like to welcome you to our innovation lab! Together with a group of fellow students, you will discover the ins and outs of design thinking, the importance of user-experience and co-creation, and experience first-hand how to innovate products and services by getting out the door. Our client will provide your team with an assignment, give input and help evaluate your group’s performance. Of course you won’t have to face this challenge alone; besides the support of your team members, you will receive intense coaching from skilled work-field professionals.
The last two weeks will focus on the role of leadership in supporting innovative behaviour and performance happiness. Together with other students you will discover the key variables of leadership and how leaders can support innovative behaviour, learn how workplace happiness can lead to improved organizational performance, and apply newly found insights by working together with local companies and helping them innovate.
Housing through Utrecht Summer School