Lean Startup & Strategy Design
HU University of Applied Sciences Utrecht
Research Group Financial & Economic Advice in Innovation
15 July 2019
26 July 2019
Utrecht, The Netherlands
The course is suitable for addressing entrepreneurial challenges at startups and for intrapreneurial challenges in mature firms. It is divided into two components a) apply lean startup methods to a new value proposition and, b) explore strategy design for managing disruptive change in mature businesses. Both components are hands-on experiential learning programs including relevant theory and knowledge.
Key Concepts: Business model generation, Lean Startup, Value proposition design, Agility, Disruptive innovation, Managing disruptive change, Strategy design.
Download the day-to-day programme (PDF)
In Strategy Design you will explore organisational approaches to managing innovation and agility with two illustrative case studies and address the strategic challenge of a business described in a third case study to reposition the legacy disrupted business using the methods of business strategy design. Each morning you will discuss business case studies read the day before and go step-by-step through the visual strategy design process to transform a legacy business.
In Disciplined Startup Founder you will get outside the building to talk to real customers when seeking to validate customer problem and value proposition hypotheses. Each afternoon you will meet with the class and mentor to report on validated learning from talking to customers the day before. In iterative steps we will work towards a problem-solution fit.
Prof. dr. Lex van Teeffelen
Innovators and aspiring entrepreneurs, working in a professional business environment or studying. You are either in the last phase of a bachelor, a master degree or have a few years work experience and are interested in learning how to help your company accelerate innovation and growth.
We aim to make you conversant with the cutting edge in process and business 'technology' of lean entrepreneurship and strategy design.
Approximately 80 hours (9 days). An average day will consist of both case discussion, hands-on workshops, mentor feedback and getting out the building.
Housing through Utrecht Summer School
For this course you are required to upload the following documents when applying:
29 May 2019