Disciplines

Lean Startup & Strategy Design

Organizing institution
HU University of Applied Sciences Utrecht - Research Group Financial & Economic Advice in Innovation
Course code
B09
Course fee (excl. housing)
€ 900.00
Level
Advanced Bachelor
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The course is suitable for addressing entrepreneurial challenges at startups and for intrapreneurial challenges in mature firms. It is divided into two components a) apply lean startup methods to a new value proposition and, b) explore strategy design for managing disruptive change in mature businesses. Both components are hands-on experiential learning programs including relevant theory and knowledge.

Key Concepts: Business model generation, Lean Startup, Value proposition design, Agility, Disruptive innovation, Managing disruptive change, Strategy design.

In Strategy Design you will explore organisational approaches to managing innovation and agility with two illustrative case studies and address the strategic challenge of a business described in a third case study to reposition the legacy disrupted business using the methods of business strategy design. Each morning you will discuss business case studies read the day before and go step-by-step through the visual strategy design process to transform a legacy business.

In Disciplined Startup Founder you will get outside the building to talk to real customers when seeking to validate customer problem and value proposition hypotheses. Each afternoon you will meet with the class and mentor to report on validated learning from talking to customers the day before. In iterative steps we will work towards a problem-solution fit.



Download the day-to-day programme (PDF)

Course director

Prof. dr. Lex van Teeffelen

Lecturers

Robert de Bruijn, MBA

Target audience

Innovators and aspiring entrepreneurs, working in a professional business environment or studying. You are either in the last phase of a bachelor, a master degree or have a few years work experience and are interested in learning how to help your company accelerate innovation and growth.

Course aim

We aim to make you conversant with the cutting edge in process and business 'technology' of lean entrepreneurship and strategy design.

Study load

Approximately 80 hours (9 days). An average day will consist of both case discussion, hands-on workshops, mentor feedback and getting out the building.

Costs

Course fee
€ 900.00
Housing fee
€ 350.00

Housing through Utrecht Summer School

Application

For this course you are required to upload the following documents when applying:

  • Motivation Letter

More information

robert.debruijn@hu.nl

Registration

Application deadline: 30 June 2019