In a rapidly changing business environment, matters like user-experience and customer journey are of growing economic importance. Companies often struggle with these concepts, as it requires a completely different approach to designing products and services. Enter Design Thinking; a creative, holistic, multidisciplinary approach based on strong fundamentals where co-creation takes central stage. During this course, we will aim to change the way you look at the world; more opportunity oriented and less problem-focused. To do this, we've set-up an innovation lab.
The didactical approach of this module may be quite different than what you would expect from a traditional module – lectures with a written exam in the end. Instead, together with designers from the work field and an actual client, we will guide you through a meaningful and valuable experience.
During this module, you will visit and work with a real-life client and help them to innovative by focusing on user-experience and the merits of co-creation. You will learn by doing and explore different perspectives, while in the meantime being offered important academic insights. Our goal is to create an innovation experience for you with all of the pressures and demands of the real world. The module will help you integrate your existing knowledge with new insights, step out your comfort zone and develop the mind-set, agility and resilience one needs in today’s dynamic world. During this learning experience, you will receive intensive coaching from experienced coaches as you apply best practices for co-created innovation and service-design.
NB: This course is part of the track "Innovation in European Business"
Jens Gijbels MBI
Housing through Utrecht Summer School