Doing Business in Europe - Europe as a Business Network, Ecosystem and Industry

Course code
B46
Student fee
€1950
Course fee (excl. housing)
Price
€2450
Course Level
Bachelor
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This course is canceled.

Find out and learn all about the current European business environment through a range of up-to-date real case studies, which we will link to the fundamental theories and concepts of how business is done in Europe. This three-week course will focus on Europe as a place to do business. You will explore the challenges faced by European companies, the solutions they find, and gain insight on how business cultures in the European Union influence the decision-making processes. The focus is on new business models, corporate social responsibility, sustainable innovation, and creative approaches to brand identity – all strategies used by European companies to prepare for the future. This course combines a theoretical and practical approach. Interactive lectures, group assignments, company visits in the Netherlands, an excursion to Brussels and a study trip to Milan (Italy) will help you to shape your views on what works and what doesn’t it European Business Network, Ecosystem and Industry.

The European Union (EU) is the most important alliance in Europe. The EU has become a major player on the world stage after years of expansion and growth, and represents over 500 million inhabitants and 20 percent of the worldwide import and export. Cooperation between the member states is characterized by far-reaching economic integration. Nowadays the EU faces serious challenges in its role as a major player in the global economy, such as the global shift.

You will focus on recent changes in the economic and political climate of Europe, and gain insight into thematic perspectives on key contemporary European challenges. The course will also consider non-EU Business in the EU, as well as how Brexit is (likely to) affecting businesses. You will also zoom in on inbound and outbound business, for example the expansion of Alibaba Group in Europe.  And also on analysis of the effects digitalization, and challenges and opportunities stemming from sustainability. You will investigate how sustainability and climate change agreements impact business in Europe.

In the first week you will look at the European Union as a business network and ecosystem. Next to lectures, students will work on several case studies, and we will take you to Brussels, home to many EU institutions. The theme of this first week is Europe - sustainability and supply.

After the first week, we will travel to Italy together for the next week of the course that will be hosted in the city of Milan.

In the second week, you will work on trends and business in the fashion and design industry and discover the role of Made in Italy. This part of the course is situated in Italy and students are immersed in the Italian culture and economy to work on a case study.

The third week students are back in Utrecht, the Netherlands were you will finalize your understanding of the trends and issues regarding international business in Europe. A red threat this week is: the Netherlands - logistics and sustainable agribusiness.

Do you wish to expand your knowledge on Business in Europe? This course is also offered as a part of the track 'The Essence of Doing Business in Europe' (4 weeks) and the track “ the Essence of Doing Business in Europe XXL” (6 weeks)

Day-to-day programme (PDF)
Course director
Bart Toering, MSc

Lecturers

  • Bart Toering, MSc
  • Agnieszka Boersma-Michalska, MSc
  • Veronika Antalová, MSc

 

Target audience

Students in bachelor/undergraduate studies and anyone interested in getting insight in how business in Europe works

Aim of the course

Gain insight in trends and issues in the field of business ethics, responsible business, circular economy, business modelling, entrepreneurship and innovation in Europe.

The course is highly interactive, challenging and fun; you will be invited to experience, reflect and discuss.

We will bring in various teachers and guest speakers from the professional field and relevant organizations to provide you with an in-depth view of Doing Business in Europe in a sustainable and profitable way.

Study load

This intensive course requires a study load of  at least 40 hours per week for lectures, group work sessions, field trips and self-study.

Costs

Course fee:
Price
€2450
Student fee:
Student fee
€1950
Included:
Fee covers
Course + course materials
Housing fee:
Housing cost
600
Housing provider:
Utrecht Summer School
Extra information about the fee

The Student Fee applies to all students currently enrolled in a Bachelor, Master or PhD programme and to 'Fresh Alumni' of any of these programmes. If this applies to you and you therefore believe that you are eligible for the discounted student fee, please include this in your motivation.

The transport to Italy, as well as your accommodation in Italy are included in the course fee. Due to the arrangements that need to be made for your stay in Italy, housing for this course is mandatory.

More information

Registration

Application deadline: 
Registration deadline
01 July 2022