Visual Storytelling

Organizing institution
HKU University of the Arts Utrecht - Media
Course code
Course fee (excl. housing)
€ 925.00
Apply now!

The course offers an introduction to the field of artistic design of visual narratives: the many ways every picture tells a story. The way a story is received by audiences depends on the chosen medium, on the wording, the point of view, but also on sequences, editing techniques, sound and light, the social structure of the audience, etc. Differing from the world of hardcore TV-news journalism, storytelling in the world of Arts is not only a way of spreading information, but also of attaching meaning to events and intervening in the discussion in society.

We are all aware of the power of visual storytelling, but do we really know it? And how do you design these influences? What are the techniques a storyteller can use? The course introduces you to the theory of narration and storytelling, starting with Aristotle, leading up to the the latest insights. We will look at the impact of e.g. virtual reality techniques and virtual interaction on the field of storytelling and on the audience. Besides that, we will practice the art of visual storytelling through different platforms: movie, photo, maybe some VR.

We do so in an artistic way, researching through the process of making, reflection, discussion and iteration.

The program consists mainly of the three approaches listed below, but there will be plenty of opportunities to bring up your own issues, experiences and ideas. This is an arts academy! So we think and act out of the box and expect you to do so too!

1. Academic track: lectures and workshops on dedicated topics regarding storytelling and narrative design, mediatheory, perception and reception, interaction.

2. Practical training: Workshops on artistic techniques to make visuals, through movie, photograph or otherwise.

3. Artistic research: by making a visual (e.g. storyboard, installation) in a technique of your choice and going through the whole bumpy process of research by making - thinking - reflection - remaking - testing.

Course director

Peter de Vries




Course fee
€ 925.00
Housing fee
€ 350.00

Housing through Utrecht Summer School


For this course you are required to upload the following documents when applying:

  • Motivation Letter
  • C.V.

More information



Application deadline: 20 May 2019