How to Become a Start-up in the Creative Industries

Organizing institution
HKU University of the Arts Utrecht - Art and Economics
Course code
Course fee (no housing)
€ 600.00

--- COURSE IS FULLY BOOKED, no more places available ---

Creatives and entrepreneurs unite! In this intensive course, a small group of international students joins forces with our third-year students. You form mixed start-up teams and work on your own or a team member’s innovative idea. The course is very practical and hands-on, but you do get to know (and practice!) theories and learnings from Creativity and Entrepreneurship, demonstrating the value of design thinking, business modeling, customer validation and creative process. In the last course day you pitch your plan in front of a professional jury. 

Do you want to create your own start-up and combine business thinking, social impact and creativity?
In this intensive interdisciplinary two-week course in September 2019, a small group of international participants joins forces with our third-year students. Together you work on your own or a team member’s innovative idea, or on an idea that you design together during the first week of the Summer Academy. In two intensive, fun and dynamic weeks, you gain skills and knowledge from the fields of Entrepreneurship, Creativity and Social Design. Short theoretical lectures are followed by very practical and hands-on workshops or group assignments. You work from the principles of the Lean StartUp Theory. Within two weeks you turn an idea into a working business model and plan, and pitch it in front of a jury of experts from the creative industries.

Since 2014 this Summer Academy is organized by the School of Art and Economics at Utrecht University of the Arts. 

Important information: The summerschool program takes place at the start of the Dutch academic year. It is not only a summerschool, but also the introduction on entrepreneurship for our third-year students (who have chosen entrepreneurship as a specialization). So please note that the participants will consist of ca. 20 third-year students from the Utrecht university of Arts, some 5 students from other Dutch universities and max. 5 international participants (so roughly 30 students in total) of which 5 are international. Since we only have a few international places available, we give priority to applicants who are still studying or have only just graduated.

Download the day-to-day programme (PDF)

Course director

Gabrielle Kuiper

Target audience

The CREA Summer Academy is open to students with different backgrounds. We are looking for Bachelor or Master students who are open to learn from others, like to think outside the box and are eager to work with an interdisciplinary team of international students during the course.

Course aim

To give you the best Entrepreneurship Experience you can have! Our practice based approach will give you a very good insight in being an entrepreneur, learn about theories and practices of design thinking, business modeling, team building, innovation, customer validation and creative processes. Moreover, you will meet and work with like-minded people and learn how to work well together.

Study load

This is an intensive two-week course, in which you will work a lot with your team. Expect to have 4 to 6 hours a day of workshops, talks and lectures by faculty and entrepreneurs, and to have coaching by your personal team mentor included.


Course fee
€ 600.00

Please note that you will have to arrange your own housing.


For this course you are required to upload the following documents when applying:

  • Motivation Letter
  • C.V.

More information


Application deadline: 15 June 2019