Entrepreneurial Marketing

Utrecht University
Faculty of Law, Economics and Governance (UU)

Course code: E27
Advanced bachelor level

If you ask an entrepreneur what skills or knowledge have to be developed in their company, most entrepreneurs will answer “marketing”. However most marketing courses focus on the larger firms and the marketing strategies do not seem be applicable to smaller entrepreneurial firms with smaller budgets.

The main theme during the course will be how small and medium sized firms (SMEs) can create competitive advantage with the limited marketing resources they possess.

Some knowledge on (traditional) marketing is nice to have but not necessary for this course. Materials will be handed out during the course. Guest lectures are offered for free, so is the hard work… We look forward to seeing you this summer!

» Download the day-to-day programme (PDF)

» More information...

LOCATION

» Zeist (Woudschoten campus), The Netherlands

COURSE DIRECTOR

Peter O. van der Meer

LECTURERS

Several (international) guest lecturers will join us during the week.

TARGET GROUP

All students interested in developing small and medium sized ventures, either with or without a profit motive. Previous knowledge of marketing is not required, an interest in selling your ideas is.

The course is in English and interactive by nature therefore students are expected to have a good proficiency in oral and written communication.

COURSE AIM

The course aims to create awareness that the marketing done by SMEs is different compared to the marketing done in large firms. At the end of the course the students will have experienced some of these differences and have some tools to market small and medium sized ventures.

PERIOD

15 July 2013 - 19 July 2013 (1 week)

CREDITS

2.0 ECTS credits + Certificate of Attendance

STUDY LOAD

At least 4 hours a day.

FEE

• € 625 - Course + course materials + housing + mealplan
• € 350 - Course + course materials + lunch

DISCOUNTS AND COMBINATIONS

» Overview of all available discounts

SCHOLARSHIPS

Utrecht Summer School doesn't offer scholarships for this course.

MORE INFORMATION

P.O. (Peter) van der Meer MSc.
E: p.o.vandermeer@uu.nl
P: +31 (0)30 253 9800

» Contact Utrecht Summer School

REGISTRATION

Deadline for registration: 01 July 2013

Course fully booked

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